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  • 10/08/2019 10:29 AM | WSO Administrator (Administrator)

    MUSOD Update - October 2019

    Congratulations to the residents that graduated on August 15, 2019!

    Dr. Andrei Taut (from U Michigan)
    Dr. Jamie Martin (From North Carolina)
    Dr. Joseph Curry (from Marquette)
    Dr. Melanie Hoffman (from Marquette)
    Dr. Theresa Karras (from UIC) 

    They all successfully passed the ABO written exam and went into private practices. For the 2nd years’ clinical (blue book) exam, we invited Dr. Steve Marshall this year to be the external examiner, who also gave a guest lecture on vertical control to the residents and faculty. 

    Dr. Andrei Taut (2nd year resident) presented his poster “Application of Mechanical Vibration to Enhance Orthodontic Retention - A Preclinical Study”, which had been selected as one of the 40 finalists for the Charley Schultz award at the AAO meeting!

    MUSOD residents and faculty had 6 oral or poster presentations at the IADR/AADR/CADR meeting at Vancouver Canada.

    Welcome to our new residents!

    Dr. Jennifer Brehove (from Roseman University)
    Dr. Brent Ito (from Midwestern University)
    Dr. Eric Moe (from Pittsburg University)
    Dr. Brinda Shah (from Marquette University)
    Dr. John Simindinger (from the Ohio University)

  • 10/02/2019 10:06 AM | WSO Administrator (Administrator)

    Please make plans to join us for the Fall Business Meeting that will be held on Friday, October 4th at the Wilderness Resort in Wisconsin Dells. 

  • 09/19/2018 3:43 PM | WSO Administrator (Administrator)

    Please make plans to join us for the WSO Business Meeting being held during the Fall Conference at the Blue Harbor Resort on September 28, 2018.  


  • 06/12/2018 2:32 PM | Allison Tilque (Administrator)

    To-date this fiscal year, national CAP ads have appeared online in Wisconsin specifically over 9 million times, and reached over 2 million unique Wisconsin residents (about 1/3 of WI’s population).


    Additionally, the CAP Matching Grant Program Wisconsin has engaged for this fiscal year has reached an additional 450,000 residents and appeared an additional 2.5 million times across social media.


    Overall as a result of this fiscal year’s efforts, we’ve seen a 1,666% lift year-over-year in consumers/patients from Wisconsin visiting the AAO consumer website to learn more and find AAO orthodontists near them via the locator.


    Wisconsin CAP chart.png
    AAO Social Media Presentation


    The Consumer Awareness Program (CAP) is designed to make the public more aware that the orthodontic specialist is the most educationally qualified person to make the best decisions when providing comprehensive orthodontic care. Many consumers do not know the difference between an orthodontist and a general dentist when it comes to aligning teeth. Just last month the AAO released a "Consumer Alert" regarding certain direct-to-consumer orthodontic companies which were marginalizing the importance of seeing an orthodontist during treatment.

    Recently, the AAO House of Delegates approved continuing the Consumer Awareness Program (CAP) at the national level for the next four years. Here in Wisconsin, the WSO applied for a matching grant of $12,500. We have $5000.00 remaining to spend on the CAP program and will receive an additional $2500.00 from the initial grant if the WSO matches this. That would give us $10,000 total to spend by May 31, 2019.   

    At our last WSO business meeting, I reported that the AAO had gone in a new direction in marketing. Instead of using the more traditional media (radio, television, etc...), the AAO decided to focus mainly on a digital approach. Research shows that 85% of consumers use online research before making any decision. 

    The CAP's new all-digital approach for 2017-18 garnered a 6,100 percent increase in monthly visits to the consumer website, A recent Google study (March 2018) showed that consumers who had seen a CAP ad were 615 percent more likely to search for an AAO orthodontist than those who had not. More information regarding the numbers are on the AAO and the WSO websites. The WSO website also includes numbers pertinent to the state of Wisconsin. 

    Since social media is becoming a larger and larger means of communication in this digital age, the board strongly suggests making sure your website is up to date and the information that the AAO has about your practice is correct. Social media provides your office with a unique opportunity to market your practice by developing relationships with current and prospective patients.

    The AAO website is loaded with free consumer awareness educational materials that every office should use. Also located on their website is a guide - "Making Social Media For You" - to help promote your practice. Please use the AAO-created social media posts for consumers on your practice social media outlets. "Like" the AAO's consumer Facebook page and/or follow the AAO's consumer Twitter feed to easily share Facebook content or to re-tweet a post. Read "Legal Issues and Social Media", written for orthodontic offices. Also listen to Episode 9 of the Business of Orthodontics podcast for pertinent advice. Our local marketing campaign will only be successful if every office participates. 

    Since the CAP will be continuing at the national level for at least the next four years, the WSO board would like to gather feedback from the membership regarding the CAP. 

    Your participation is vital as this information will be taken into consideration when making future decisions about the CAP budget.

    Please fill out the CAP survey. 

  • 04/24/2018 12:46 PM | WSO Administrator (Administrator)

    Dr. Scott Arbit, MSO Director, provided the following updates during the business meeting held on April 20, 2018:

    AAO Foundation
    ABO Report
    Smiles Changes Lives

  • 04/17/2018 11:12 AM | WSO Administrator (Administrator)

    Please make plans to join us for the WSO Business Meeting being held during the Spring Conference at The Edgewater on April 20th, 2018.  The meeting packet is available here

  • 04/08/2018 12:39 PM | WSO Administrator (Administrator)

    The AAO recently released the attached consumer alert and strategic plan.  Visit the American Association of Orthodontists for more information. 

  • 09/08/2017 11:31 AM | WSO Administrator (Administrator)

    The WSO Business Meeting will be held on October 13, 2017 at 12:00 PM at the KI Convention Center in Green Bay, WI.  The meeting packet is available here (members must login to view).  Please note one of the agenda items that will be discussed will be changes to the WSO bylaws.  The proposed changes reflect the recommendations made by AAO to component societies.  You can see the recommended changes in the meeting packet.  If you have any questions, please don't hesitate to contact the WSO Administrative Office by emailing

  • 09/07/2017 10:26 AM | WSO Administrator (Administrator)

    Make plans to join us for MIX'n in Wisco - Hands-on Mixed Dentition Orthodontics being held Friday, October 13th at the KI Convention Center in Green Bay.  Our featured presenter, Dr. Gerald S. Samson, will provide this year's clinical presentation spiced with a blend of wit, edgy humor, and substantially sauced with evidence based literature.  Don't miss this unique educational, clinical experience that is both informative and motivating! 

  • 03/22/2017 11:41 AM | WSO Administrator (Administrator)

    Please make plans for join us for the WSO Business Meeting being held on Friday, April 7th during the Spring Conference.  Members, click here to view the meeting packet online.  You will be prompted to sign in the view this packet.

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